The phrase means that provided someone is simply thinking; they are livening a meaningful existence, was sufficient proof that they did exist. Arts du visuel Titre de l’œuvre : « Guernica » Therefore they are compelled to define themselves through their appearance.eval(ez_write_tag([[970,250],'publicdelivery_org-banner-1','ezslot_5',120,'0','0'])); The words Kruger uses in her works, including I shop therefore I am, have an immediate impact on the audience. She uses her art to highlight the shallowness of the modern consumer-driven society by juxtaposing the pair of contrasting statements. Il conjugue talent, p. 99 Required fields are marked *. Les personnes qui The portrait is surrounded by a red frame, which creates a confined space as well as more visual contrast. I shop therefore I am. I Shop Therefore I Am demonstrated one dire consequence of advertising contents such as ones on the cover of Toward a Female Liberation Movement. In the analysis of the texts, I show that advertisements create self-doubts and guilt by comparing people in real life with the unattainable ideal people. All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. This could potentially destroy the foundation of people’s perception and security of self. Established in 2011 in Seoul, South Korea. Barbara Kruger – I shop therefore I am, 1987, screenprint on vinyl, 125 x 125 cm, photo: CC BY 2.0 by krossbow. Unit 1 Collection Privée. During the 1980s, the society witnessed “economic potential of working people and broadening markets, widening the availability of credit and stimulating homeownership and share ownership,” a change that had a serious impact on how people consumed. The perpetuation of this process ultimately replaces the self. That project has concluded, and works are now being identified by MoMA staff. 1/ Présentation de la vie de Barbara Kruger 2/ Contexte historique, social, artistique : L’art conceptuel. All images: Barbara Kruger unless otherwise noted. MYTH OR REALITY? Therefore the main element of design in “I Shop Therefore I Am” is the rectangle. Catégorie (domaine / thématiques possibles) : She went ahead to produce more artworks that bash consumer-obsessed individuals. The background of the photograph is blurred to accentuate the red square and the words on it. – à la renaissance (15ème et 16ème siècle) Your email address will not be published. The techniques of photolithography and screenprint are ideally suited to Kruger's strategies of appropriation and replication of imagery from mass culture, and they are used throughout her work, whether large-scale and unique, or ephemeral and printed in thousands of copies. Photo-montage, sérigraphie sur vinyle, 281,90cm X 287cm. Unsurprisingly, the book is also available in a trade edition version for greater accessibility. Claude Quiniou We would love to keep the conversation going. The artist challenges the notion of identity construction through acts of consumption. Artiste : Pablo Picasso 1881 – 1973 Pensez vous que le jeu soit dans notre société une perte de temps ? p. 27 This record is a work in progress. Though Descartes’ theory is far more profound in meaning than something as petty as a modern shopping, it foreshadows Kruger’s criticism that contemporary conveniences have taken away people’s need for self-actualization as well as self-worth. Unit 2 – dans l'antiquité (4ème et 5ème siècle avant JC) Elle s'est rendue célèbre par ses photos-montages juxtaposant une photo de … A MAN’S WORLD? Les cours du Cned sont strictement réservés à l’usage privé de leurs destinataires et ne sont pas destinés à une utilisation collective. I. L'émancipation de l'artiste A COMMON GROUND…. Elle vit entre New York et Los Angeles, où elle travaille également. Please, composition: 12 3/8 x 9 13/16" (31.5 x 25 cm); sheet (bag): 17 5/16 x 10 3/4 x 4 3/16" (43.9 x 27.3 x 10.7 cm), Zechel & Co. GmbH, Oberndorf/Neckar, Germany. To find out more, including which third-party cookies we place and how to manage cookies, see our privacy policy. Elle vit entre New York et Los Angeles, où elle travaille également. The unbridgeable difference between “who I am” and “who I should be” propel people to engage in consumption. Barbara Kruger “I shop therefore I am” (J'achète donc je suis) 1987. It became an iconic artwork, being reproduced on items such as shopping bags as well as other consumer products such as t-shirts. THE SWINGING SIXTIES Barbara Kruger – I shop therefore I am, 1990, photolithograph on paper shopping bag, 43.9 x 27.3 x 10.7 cm (17 5/16 x 10 3/4 x 4 3/16), edition of 9000, photo: CC BY-NC 2.0 by Thomas Hawk, Your email address will not be published. For licensing motion picture film footage it is advised to apply directly to the copyright holders. Cours This artwork is untitled, and just like many other artworks by the artist as well as other artists, it invites different interpretations. According to her, women feel more pressure compared to men. Its meaning lies squarely on the ability of the viewer to interpret. Ce cours a été rédigé et publié dans le cadre de l’activité du Centre National d’Enseignement à Distance, Site de Rennes. Coordination It became an iconic artwork, being reproduced on items such as shopping bags as well as other consumer products such as t-shirts. It points at the”I” part of the text. S O M M A I R E Photo-montage, sérigraphie sur vinyle, 281,90cm X 287cm. They always refer to mass consumption as well as the craze of the individuals in society. A rare example of her venturing into the area of the traditional limited edition is her illustrated book My Pretty Pony by Stephen King, part of an innovative project pairing artists and writers, established at the Whitney Museum of American Art. Between the late 1970s and the early 1980s, Barbara Kruger, working as a graphic designer for popular magazines, gained recognition in the art world for photo-based images overlaid with blocks of text in a signature color scheme of black, white, and red. BRAVE NEW WORLD? It is noteworthy that visual strategies she appropriated from the mass media have been returned to their sources on covers she created for such magazines as Newsweek and Esquire. According to her, the modern society is filled with people whose focus is on “what they have rather than who they are.” The society feels as though their material possessions, as well as social image, define who they are instead of more in-depth personal attributes like accomplishments and ideas. What Kruger tries to imply with “I shop therefore I am,” is that the public is no longer defined by what it thinks, but rather by what they owned. Barbara Kruger - Your body is a battleground. I Shop Therefore I Am (1987) is the work of Barbara Kruger. Barbara Kruger est une artiste conceptuelle américaine née en 1945. Barbara Kruger – I shop therefore I am, 1987, installation view, Hirshhorn Museum, photo: CC BY 2.0 by krossbow. Frans Hals – Portret van René Descartes, 1649-1700, image: public domain. What is Xu Bing's impressive Book from the Sky all about? By continue using this site, we will assume that you are happy with it. We use our own and third-party cookies to personalize your experience and the promotions you see. Projects in 102 countries. Her practice of culling and editing found photographs and of pairing them with phrases in provocative ways was informed by her interest in feminism and critical theory. However, she does not stop there in criticizing the shallow, consumer-driven minds of modern society. Kruger is also known to be a feminist artist, and part of her works question the influence of advertising and media, as well as the role women play in society. Kruger has often derived images from the mass media and pasted the words over them, particularly in Futura Bold1. Barbara Kruger, née le 26 janvier 1945 à Newark (New Jersey) aux États-Unis, est une artiste conceptuelle américaine. (Kruger’s) anti-consumerist art criticizes members of society who feel as though it is necessary to replace their own self-worth with materialistic items. Anglais In addition, countless graphic designers have adopted her visual style. Longtemps conservée au Museum of Modern Art…. The existence of self becomes embedded with the act of consuming. Elle a été rendue célèbre grâce à ses photos-montages de photographies de presse en noir et blanc juxtaposées avec des slogans concis et agressifs, rédigés en blanc sur fond rouge…. For access to motion picture film stills please contact the Film Study Center. Unit 4 By visiting our website or transacting with us, you agree to this. While it questions the essence of material possessions, and to some extent, attacking consumer brands, luxurious spots, the clothing brand Supreme uses a Barbara Kruger inspired red-and-white design3 as their logo. Arts, ruptures, continuités We use cookies to ensure that we give you the best experience on our website. Unit 7 Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. BARBARA KRUGER, UNTITLED (I SHOP THEREFORE I AM), 1984 L'artiste américaine Barbara Kruger explore et révèle le pouvoir du langage dans les relations humaines comme dans les médias.
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