I wonder if the ones from Japan are better in terms of formulation. The total price is $646 which is a massive savings but at 20% off you’re looking at $360. Everything collapses. “[Drunk Elephant] were one of the first clean brands that had a point of view of resonance with a customer who was not educated on clean skincare yet,” Medine said. So if this is something you’re looking to avoid, all the more reason to try them out! Today, the clean beauty trend is an industry staple, from the “Clean at Sephora” program to clean beauty-only retailers like Credo Beauty and Follain which have created ingredient standards brands must adhere to in order to be sold on their shelves. Apparently, there have even been several reports of people replacing their foundations with the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, with users claiming that it looks and feels like ‘sunshine in a bottle‘. I couldn't be more excited that we've found someone who respects my vision and the brand identity and is willing to let us stay who we are. Sukari Babyfacial 25% AHA + 2% BHA Mask. Sukari Babyfacial) over marula oil. “There was so much conversation around the efficacy of the other clean brands, and that was never even a question with Drunk Elephant.”. 4. What Drunk Elephant ship to Australia? From that research, she developed a unique philosophy and collection of products. What is Drunk Elephant. Quick Look. H&M’s Helena Helmersson on Making Retail More Resilient, Shahi Exports’ Anant Ahuja on Reforming the Fashion Supply Chain, Post Corona: From the Brand Age to the Product Age, Fashion Can’t Solve the Ocean Plastic Problem, Raf Simons Debuts Multidisciplinary E-Commerce Platform, More UK Retailers Fight To Survive After One of Worst Years, Dutch Retailers Grapple With Sudden Christmas Lockdown, Get Out of China’s Coercive Cotton Fields, The BoF Podcast: How Meditation Can Improve Your Life. Fortunately, we wanted the same things; we share like values. Drunk Elephant—which sold to Shiseido in 2019 for $845 million—was originally founded by Tiffany Masterson. I had to give this product a 1 for moisture because it’s not a moisturizer but it shouldn’t even be sold or categorized as 1 because it’s not. Despite a slowdown this year in beauty deals, interest in Drunk Elephant was strong thanks to its connection with young consumers and the booming skin-care market. Yes, folks, it happened: After months of speculation, Drunk Elephant has been acquired by Shiseido for a whopping $845 million. I feel so honored to join this global powerhouse. In an interview Tuesday, Masterson said her first priority post-acquisition is packaging. This acquisition helps strengthen Shiseido’s leadership in the market of prestige skincare. Drunk Elephant’s Plan to Become the Next Billion-Dollar Beauty Brand, Tim Blanks’ Top Fashion Shows of All-Time: Alexander McQueen Spring/Summer 2001, September 26, 2000, What’s Next for Streetwear’s Biggest Brands, How 2020 Changed the World’s Biggest Fashion Market, What Beauty Brands Need to Do to Address Their Packaging Problem. Drunk Elephant. $88.00 ($127.00 value) Quick Look. The Drunk Elephant T.L.C. For more information read our Terms & Conditions and Privacy Policy. 2. Top it off with Umbra Sheer™ (sold separately) and … Let us help out. With Shiseido’s international footprint, Drunk Elephant can reach untapped markets (like Asia) and pursue 100% sustainable production —two goals its founder, Tiffany Masterson, shared with brand followers on … reviews of the most buzzed-about beauty products, brands, and services on the market right now. The Drunk Elephant T.L.C. Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. In 2018, the skin-care category increased by 13 percent. Drunk Elephant, one of the fastest growing skin-care companies in history, will be acquired by Shiseido for $845 million. Exclusive. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. It would not surprise me if this sold out in a flash! I'll remain in my same role. Drunk Elephant Beste No. "The best part, in my opinion, is that we'll be able to act more quickly to accomplish a few things that you all have told us are very important to you and are also important to us: 1. Drunk Elephant’s approach to ‘clean’ beauty was an important consideration for us at Shiseido. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. So if your skin is showing signs of redness, dryness or breakouts, Drunk Elephant believes that it’s your skin’s way of telling you that it’s unhappy, confused or unable to process what you’re feeding it. You get: A-Passioni Retinol Cream (1 oz) Free shipping on many items | Browse your favorite brands | affordable prices. © 2020 Condé Nast. Drunk Elephant Ships to Canada - Be one of the first to get the Drunk Elephant T.L.C. But, don't sleep on our beauty industry. (Today, Masterson holds the office of chief creative officer.) And this isn't just Shiseido the skin-care and makeup brand â we're talking about Shiseido Group, its Japanese parent company, which owns a large portfolio of beauty brands including Nars, Laura Mercier, Bareminerals, and more. Yes, please. The set includes 10 full-size skincare favorites from Drunk Elephant as well! Drunk Elephant's approach doesn't differentiate between different skin types. Limited Edition. 3. Masterson focused on offering an effective solution for all skin type problems. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. If it wasn't announced, you wouldnât be able to tell the difference; thatâs our main goal. "Drunk Elephant will be able to leverage Shiseido's global platform and resources to expand into new and existing markets both in the Americas and internationally including Europe and Asia," a spokesperson for Shiseido said in a release issued to WWD. Quick Look. $48.00. I like their hydrating serum, but I think the ones sold t target are made in the US. What sets Drunk Elephant apart? Drunk Elephant founder Tiffany Masterson says the sale to Shiseido will enable the skincare brand to launch new categories, possibly in new markets – … Drunk Elephant was officially introduced in 2014 on the premise that “a product is only as good as its worst ingredient”, creating a new category of skincare products that were obviously and clinically invented by Tiffany Masterson. According to NPD, prestige skincare sales in the US were up 7 percent year over year in the second quarter, compared with a 4 percent decline for makeup over the same period. “We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest growing prestige skin care brands in history,” said Masahiko Uotani, Shiseido’s President and CEO. News broke on October 8 that the deal is set to close by the end of the year and that it will be financed with both cash and credit. Tiffany Masterson, who founded the beauty brand, will pocket roughly $120 million and will serve as chief creative officer when the sale closes at the end of the year. Exclusive. Last fall, the label entered the UK and Singapore, and in September expanded to Hong Kong and mainland China through Tmall’s cross-border platform. That’s a MASSIVE savings! Ad Choices, Drunk Elephant Was Acquired by Shiseido for $845 Million. The mark of a good beauty product seems simple: It should work. Drunk Elephant, founded by Tiffany Masterson in 2012, was among the earliest “clean” brands on the scene. Ignite our anti-bullying campaign on a bigger stage. Sukari Babyfacial, the … -Try Drunk Elephant‘s "Get on with Your Day Smoothie" for a just-got-back-from-somewhere- sunny glow. Unilever, once considered a potential buyer of Drunk Elephant, acquired Tatcha, another skin-care darling and Sephora favourite, for $500 million in June. Framboos™ Glycolic Resurfacing Night Serum. Drunk Elephant has confirmed they do not conduct or commission animal testing on their products or ingredients, their suppliers also do not test on animals, and their products are not sold in a physical retail store in mainland China and therefore they’re not required by law to test on animals. ”As a global company, we are missing this very key market which we know is growing extremely rapidly and is not going to stop anytime soon.”. Skin-care brand Drunk Elephant has just announced a deal with Shiseido, which has acquired a 100 percent stake in the company for a total of $845 million. All formulations are free of what she labelled the “suspicious six”: essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulfates. "Shiseido's Global Innovation Center and Digital Center of Excellence will provide a wealth of expertise and a unique support network, maximizing Drunk Elephant's opportunities for growth and development across all channels.". “A lot of the traditional companies have come at it from a research angle – but to mass-produce, it has potentially more chemicals involved.”. Our prices will not be increased. $90.00 - $134.00. It would not surprise me if this sold out in a flash! Lauder acquired Too Faced for $1.45 billion in 2017. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. Drunk Elephant C-Firma Day Serum, 1 Fluid Ounce by SETAF 4,1 su 5 stelle 103. In January, Masterson told BoF that she was exploring a sale, which industry experts predicted could fetch up to $1 billion. Drunk Elephant Virgin Marula Luxury Face Oil. Unlike other cultish beauty brands (here's looking at you, Glossier and Milk), Drunk Elephant is available for purchase in Australia. Unfortunately the brand's official website only ships within the U.S., which doesn't help out us skincare-fanatics Down Under. She will report to Rey, and the brand will operate within the Shiseido Americas division. All rights reserved. NEW YORK, United States — Shiseido Co. is buying "clean beauty" brand Drunk Elephant, in an effort to both lure younger customers and stake its claim in a fast-growing category. The Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops is available at U.S. Sephora. And we'll remain cruelty-free. Drunk Elephant Sort by Featured Best Selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, new to old Date, old to new Drunk Elephant To revisit this article, select Myâ  â Account, then View saved stories. Sukari Babyfacial! In the palm of your hand, mix one drop D-Bronzi™ (sold separately), one pump C-Firma™, and one pump B-Hydra™ (sold separately). All rights reserved. Brands Can’t Confidently Say No. In the US and Canada, Drunk Elephant is sold exclusively at Sephora and has become one of the fastest-growing skincare lines in the retailer’s history, according to Priya Venkatesh, senior vice president of merchandising, skincare and hair at Sephora. To revisit this article, visit My Profile, then View saved stories. Drunk Elephant’s been holding its formulas close. From that research, she developed a unique philosophy and collection of products. These products are described as being “holy grails” and “life changers.” Drunk Elephant is unusual for having more than one cult favorite product. Now, see editor-in-chief Michelle Lee's skin-care routine in real time: Don't forget to follow Allure on Instagram and Twitter. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. Drunk Elephant is a recognized expert in developing clean, reliable and highly effective products. I wouldn't have signed on for this unless both parties could agree. Drunk Elephant lacks a tech angle, but you never know. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson. Big beauty retailers have been eyeing Drunk Elephant since 2016 , when its revenue was an estimated $25 million. 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