Nor is it something that is addressed only during planning season or each time the roadmap is updated. The Boston Matrix is a popular tool used in marketing and business strategy. Product portfolio analysis is the systematic screening of your products such that you know what your most viable options are. Developing and maintaining a balanced product portfolio that is aligned to the company strategy is key to the survival of product-based companies. 2. Products are the source of revenue and therefore excellence in Product Portfolio Management is directly related to the value creation potential of the company. Product managers at technology service providers are challenged to update their product portfolios to remain aligned to the needs of a rapidly evolving market.Current and prospective customers too often seek the latest digital technologies that merely hold the promise of improving organizational processes. to sell new products in new markets. Strategy # 4. The latest Portfolio Management software will incorporate a strong business case and be aligned with your business strategy, considering investment, customer need, likely return and risk level. The Lean Portfolio Management competency aligns strategy and execution by applying Lean and systems thinking approaches to strategy and investment funding, Agile portfolio operations, and governance. Key Features of Selerant’s PPM Solution Portfolio Management. It is a way to bridge the gap between strategy and implementation and ensures that an organization can leverage its project selection and execution successfully. Track and drive portfolio changes that are consistent with a company’s financial objectives. The concept of IT portfolio management ITPM is relatively new, compared to portfolio management in the context of finance, new product development NPD, and research and development R&D. Great product managers engage in strategic thinking and execution every day – from the identification of lucrative market opportunities to the development of the product portfolio […] Planview is uniquely positioned to help organizations navigate strategy to delivery transformation by providing the full spectrum of enterprise Portfolio Management and Work Management solutions. As an outgrowth of the diversification trend in U.S. corporations, in which companies are expanding their product lines and entering new businesses, portfolio models have gained wider acceptance. This post explains how you can effectively apply it to manage a portfolio of digital products. Portfolio management - selecting the right new product development projects and properly managing your resources - is a key element of the new product development system. Project portfolio management refers to the centralized management of one or more project portfolios to achieve strategic objectives. 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